Primal Cravings came to Next Level Web based on a referral from a former client. Their goals were to redesign their website with a more professional look and consolidate functionality to avoid paying high merchant fees for using multiple systems that enabled their recurring subscription-based ordering process online.
Next Level Web designed their website using a WordPress theme in order to save cost and focus on their functional needs. We developed a system using a customized subscription plug-in that integrated with their Authorize.net merchant payment gateway, and developed an up-sell system to earn up to 6 times the revenue per initial sale compared to the old site.
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