Fire Pit Essentials
Fire Pit Essentials contacted Next Level Web with an idea for a startup, and needed an affordable website design with e-commerce to lay the groundwork for their growth.
- Custom WordPress Design
- Responsive Design
- Graphic Design
- Content Development
- Custom E-Commerce Development
- Search Engine Optimization (SEO)
- Pay-Per-Click Campaign (PPC)
- Website Hosting & Maintenance
Their goal for this project was to develop a website that could sell fire pit glass products online to supplement their existing Amazon sales stream. They wanted to slowly grow and eventually become a national fire glass brand.
Next Level Web built their website on WordPress and used WooCommerce for the e-commerce system. We optimized the website and each product for search engines (SEO) and started a Pay-Per-Click (PPC) campaign to drive traffic through both text ads and product shopping ads. In addition, we started SEO services that increased the qualified traffic coming to their website by 350% year over year, and continues to exponentially climb in results today. We currently host the website and provide managed hosting services.
Once a steady stream of sales were flowing, we greatly improved conversion rates on the website by redesigning their home page through our custom graphic design process. We eventually implemented new product images that showed their product’s texture and color in a more appealing way. Eventually, we implemented e-mail marketing services to capture more ROI from the list of customers that were being amassed from the website’s sales.