June 7, 2021
From our experience, there are several kinds of assets that perform very well as Facebook board game ads.
Please see our following requirements:
We start your Facebook advertising using Dynamic Ads, which allows Facebook to test variations of assets against variations of copy at a rapid rate.
This allows us to quickly figure out which image/text combination is working the best.
As a result, it is always better to send us too much than too little as we curate the best performers using this system.
Often the counter initiative assets perform the best.
Your ads and landing page are not designed to educate the customer about your product but rather to build intrigue.
Once this is done, it is through email marketing/social media engagement that you will dispense information about your product/answer questions.
A good place to start would be looking at the engagement of your existing social media posts. For example, an image on Instagram with a lot of heart reactions could make a good ad.
You can also ask your community or other communities which images they like best before sending us assets. This is a good way to know which image is likely to perform better without spending any money on ads!
“I’m about to run some Facebook ads for my new board game! In your opinion, which image is better and why? Thanks!”
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