Hotbodies Racing directly contacted Next Level Web for a website development project.
Their goals were to revamp their website with a responsive online presence while maintaining their current search rankings, as they receive nearly three quarters of all their website traffic via SEO. They had a specific look that they wanted for the website which was delivered ahead of time, and required that the website development project look as close to their designs as possible. They also wanted a pay-per-click campaign to drive additional buying customers to the website. And lastly, they wanted to be able to edit the website.
Next Level Web designed their website in WordPress and developed their e-Commerce system using WooCommerce. The system organized hundreds of products with many variables like color, size, and style. Each product page is highly customized with video and PDF installation instructions unique to each product, benefit information, and more. Overall, the website has a high visual impact along with strong calls to action and easy navigation in order to encourage more customers to buy.
We set up an intricate system of 301 redirects to forward their old website’s URLs to the new locations in order to preserve their rankings in major search engines like Google, Yahoo, and Bing. Each page and each product is properly optimized for SEO. In addition, a Google shopping feed was created to list their products for their Pay-Per-Click campaign.
Hotbodies Racing sees between 35,000 – 100,000 unique website visitors each month, which is managed through Next Level Web’s hosting services. Lastly, a maintenance agreement was put into effect to support the constant updates and changes by Hotbodies Racing’s staff to products, special offers, and pages on their website.
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