TV EARS CASE STUDY

PPC, SEO, WEB DESIGN, AMAZON

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Needed to ensure marketing duties continue after key staff turnover

Profitability in PPC Advertising

To develop a marketing action plan for future growth

To better understand success/failures of past efforts

To eliminate trademark infringement online

To take advantage of established branding through entering new marketing channels

PROJECT OVERVIEW

TV Ears contacted Next Level Web in order to develop a more effective PPC Advertising campaign in November 2014.

Due to their target demographic of 72+, their print ads were the main driver of their sales and accounted for the majority of their advertising budget. Their current online marketing efforts were given limited attention due to the lack of profitability in their ad campaigns. Their cost per customer acquisition in the month of October 2014 was $45.87 for Google AdWords, which represented about 40% of their average sale price.

When we took over, within 1 month we took the average cost per acquisition from $45.87 to $18.67. The AdWords campaign went from unprofitable to profitable, and their 2014 selling season was a success.

After the holiday season, we developed a plan of action for the rest of the year that included expanding their PPC efforts to Bing Ads, Bing Shopping, and Google Shopping Ads as well as refining their conversion funnels. We continued to manage their AdWords campaign and increase efficiency throughout the year. Their budgets changed over time depending on the season and their established patterns of customer behavior, but it was always our goal to reach a level of profitability that allows us to increase the budget to an “infinite” amount.

That time came in November 2015. We made a recommendation to increase the spend ceiling to accommodate as many clicks as we could get. We based our recommendation on the data from the multiple PPC campaigns and their target consumer buying patterns.

October 2015 saw record-breaking CPA (Cost-Per-Acquisition) of $3.92. Compared to the previous year, this was an improvement of 1,170% (45.87/3.92). November 2015’s CPA was $5.65, and December’s was 5.76. From October on, our data and their revenue generated supported an infinite budget for our determined campaigns and set a new precedent in the way they approached marketing their products.

Since that time, we have expanded our services into multiple different areas for TV Ears, including SEO Marketing, Content Marketing, Google AdWords, Google Product Listing Ads, Bing Ads, Bing Shopping Campaigns, Amazon Marketing & Vendor Account Management, E-mail Marketing, UI/UX Consulting, and Website Development.

Among other successful results, we increased their e-mail open rates and click-through rates by over 100% each, increased their Amazon sales by 900%, and maintain an average of $16 dollars of revenue to every $1 spent on PPC Advertising.

The facts and figures in this case study are current as of April 15, 2016.

MARKETING RESULTS

PPC ADS

0

REVENUE PER $1 SPENT

WEBSITE IMPRESSIONS

0

PERCENTAGE INCREASE

CONVERSION VOLUME

0

PERCENTAGE INCREASE

CPA

0

PERCENTAGE DECREASE

AMAZON SALES

0

PERCENTAGE INCREASE

DON’T JUST TAKE OUR WORD FOR IT

HEAR WHAT TV EARS HAS TO SAY

I had an idea for an e-commerce site with no idea how to put it all together. I gave everything to Andrew and he took it from there. Now I have a great website with an SEO package that is continually moving up the ranks on Google. They are quick, very reasonably priced, and treat each project like it’s their own. Definitely give them a try.

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Deandra S.Deandra S.

We hired Andrew and the Next Level Web Team to create our website site over 3 years ago. We were in need of a better shopping experience and easier...

Orlando JavienOrlando Javien

Is your business on the first page of Google? Are you profiting from the world wide web? If not you need to call Andrew from Next Level Web.

Andrew and his team work diligently to get your business found on Google and then they help you convert the numbers into profits. If you want to work with a great group of professionals, call Andrew at Next Level Web.

Julie LitchfieldJulie Litchfield

Andrew and his amazing team at Next Level Web go above and beyond to ensure you have not only the best customer service but that you are getting the results you have paid for. It is so worth every penny to book a meeting with Andrew to hear and see what he can do for your company. Don't delay if you are wanting to grow your business this year and each year after!

Ian M.Ian M.

I have known and worked with Andrew and can definitely say that there is no one better in the business. Andrew's integrity and professionalism is amazing. I...

Christina HikaChristina Hika

Andrew and his team are really incredible to work with! Andrew knows what you need before you even know it and is on making it happen before you ask. I am very excited about my experience with Next Level Web. Very honest and open which is what I look for in any true professional. I would recommend them with 7 stars if I could!

Ryan GrandonRyan Grandon

I'm so impressed with the services I've received from Next Level Web. Their staff is very knowledgable, and I've received outstanding service. They also did a phenomenal job on my website. I couldn't recommend them more!

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