THE SASH COMPANY

TECH USED: PPC, SEO

MARKETING GOALS

Needed to ensure marketing duties continue after former marketing company was terminated

Profitability in PPC Advertising

To develop an SEO marketing plan for future growth

PROJECT OVERVIEW

The Sash Company originally contacted Next Level Web in order to develop an effective PPC campaign at the start of their busy college graduation season in March 2012.

Their target market for PPC in this season is fraternities, sororities, and colleges looking to purchase sashes in bulk for their organizations. We needed to move quickly, because their busy season was upon us!

We conducted interviews with key staff, learned about what they did in the past that worked, and developed our initial keyword ideas. We conducted keyword research based on the information we learned, and developed an AdWords campaign. We launched our campaign earlier than normal (within 1 week) due to the fact that they were on a limited time clock to take advantage of their consumer’s favorable buying trends. We are pleased to say that we delivered on their needs, decreasing their CPA by 59.53% and increasing conversions by 2,025% over the previous year. Their click-to-conversion rate (How often a click on an ad results in a conversion) increased by 280.04%.

But the true results of this case study lay within the following year’s busy season.

The Sash Company needed an SEO strategy developed and implemented after the 2012 busy season. Next Level Web crafted a strategy based around white hat link-building and exact-match keyword links on their biggest producers from their PPC campaign. During the next busy season, traffic to their website from search traffic increased by 57.92%, and we achieved top-ranked position in their desired search terms. Because of the success of the organic SEO campaign, they elected not to do a PPC campaign, and their overall traffic increased on their website by 26.43%.

They saw an overall revenue increase of 17% over the previous busy season, and their PPC expenses from the previous season were also eliminated.

We are proud to say that four years later in 2016, The Sash Company is still one of our happy clients, and we are blessed to serve them.

The facts and figures in this case study are current as of April 21, 2016.

MARKETING RESULTS

ORGANIC TRAFFIC

0

PERCENTAGE INCREASE

PPC CONVERSIONS

0

PERCENTAGE INCREASE

CPA

0

PERCENTAGE DECREASE

CLICK TO CONVERSION

0

PERCENTAGE INCREASE

DON’T JUST TAKE OUR WORD FOR IT

HEAR WHAT THE SASH COMPANY HAS TO SAY

I had an idea for an e-commerce site with no idea how to put it all together. I gave everything to Andrew and he took it from there. Now I have a great website with an SEO package that is continually moving up the ranks on Google. They are quick, very reasonably priced, and treat each project like it’s their own. Definitely give them a try.

TESTIMONIALS

READ WHAT OUR CLIENTS HAVE TO SAY

Julie LitchfieldJulie Litchfield

Andrew and his amazing team at Next Level Web go above and beyond to ensure you have not only the best customer service but that you are getting the results you have paid for. It is so worth every penny to book a meeting with Andrew to hear and see what he can do for your company. Don't delay if you are wanting to grow your business this year and each year after!

Dorian CurrierDorian Currier

Next Level Web took over our SEO from another company about 1 year ago. Since then we have seen a significant increase in our first page listings in keywords and continually provides detailed information on our continual increase in our businesses performance on the internet. I highly recommend Next Level to anyone looking for an ethical, friendly, communicative company to take over your SEO, SEM, and hosting needs

Ali GolAli Gol

Next level web and its staff are amazing . They were Professional honest and had good prices and helped my business. Thank you . Glad to recommend you guys to my friends.

Ian M.Ian M.

I have known and worked with Andrew and can definitely say that there is no one better in the business. Andrew's integrity and professionalism is amazing. I...

Mike T.Mike T.

Andrew has helped our business immensely. But what stands out was his approach. He explained the what's and the why's to a level that I could understand,...

Nino WehbeNino Wehbe

Very trustworthy, honest, hardworking and well versed are what comes to mind with Andrew and his team! Andrew has always been available and willing to help no matter how busy his schedule is. He is always able to answer questions and respond in a very timely manner. His team follows suit and have been phenomenal throughout the yeas we have worked together!

GET A QUOTE

GET YOUR FREE, NO-OBLIGATION SEO AUDIT TODAY!

221 Main Street, Suite 206 Vista, CA 92084

info@nextlevelweb.com

(760) 691-3400

Sales: x1

Marketing: x2

Support: x3